Bloomberg Link

DAY 1 | Tuesday, December 1st, 2009

7:30 am	EARLY CHECK-IN BREAKFAST IN THE BLOOMBERG KITCHEN
8:00 am	WELCOME & OPENING REMARKS Carol Massar, Anchor, Street Smart, Bloomberg Television
8:05 am	A CONVERSATION WITH MARK DUVALL Mark Duvall, Director of Electric Transportation and Energy Storage Electric Power Research Institute (EPRI) Interviewed by: Doron Levin, Editor-at-Large, Bloomberg News
8:30 am	WHY I BELIEVE IN . . . While most companies in the alternative fuel vehicle business are employing a multi-technology development strategy, many have made significant bets on a specific approach. This discussion will focus on plug-in hybrids, hydrogen, bio-fuels and the reasons behind the majors bets on each. Speakers: Scott Becker, SVP, Administration and Finance, Nissan North America, Inc. (NNA) Robert Bienenfeld, Senior Manager, Environment and Energy Strategy, Product Regulatory Office, American Honda Motor Co., Inc. Bob Kruse, Principal, EV Consulting LLC Moderated by: Alan Ohnsman, West Coast Automotive Reporter, Bloomberg News
9:00 am	UPDATE ON THE CLIMATE CHANGE DEBATE Roland Hwang, Transportation Program Director, National Resources Defense Council (NRDC)
9:15 am	PATHWAYS TO SUSTAINABILITY No one is more qualified than Dr. Dan Sperling to give a perspective on the many bricks on the pathway to sustainability. This conversation will cover a broad range of topics from regulation to transitional technologies and more, from the author of Two Billion Cars, Director of the UC Davis Transportation Institute and member of the California Air Resources Board. Daniel Sperling, Ph.D., Director, Institute of Transportation Studies at UC Davis Interviewed by: Mike Millikin, Editor, Green Car Congress
9:45 am	THE VIEW FROM HYUNDAI John Juriga, Director, Powertrain, Hyundai-Kia America Technical Center, Inc. Questioner-in-Chief: John Lippert, Senior Writer, Bloomberg Markets
10:00 am	A CONVERSATION WITH MAYOR ANTONIO R. VILLARAIGOSA The Honorable Antonio R. Villaraigosa Mayor, The City of Los Angeles Interviewed by: Carol Massar, Anchor, Street Smart, Bloomberg Television
10:30 am	A WORD FROM OUR SPONSOR: STEEL MARKET DEVELOPMENT INSTITUTE Comments from: Ronald P. Krupitzer Vice President, Automotive Applications Steel Market Development Institute A Business Unit of AISI
10:35 am	THE CORE OF THE MATTER: BATTERIES This conversation with two leading executives in the battery business will look at the technology, the science and the business of batteries. Speakers: Menahem Anderman, Ph.D., President and Founder, Total Battery Consulting, Inc. Ann Marie Sastry, Ph.D., CEO and Co-Founder, Sakti3 Moderated by: Doron Levin, Editor-at-Large, Bloomberg News
11:15 am	PUBLIC INFRASTRUCTURE The future of mobility will require new infrastructure from homes, to fueling stations, to power grids and utilities. This conversation will look at infrastructure issues, from power outlet to roaming strategy. Speakers: David N. Patterson, P.E., Chief Engineer, Mobile Emissions, Regulatory Affairs & Certification, Mitsubishi Motors R&D of America, Inc. Dean Taylor, Senior Program Manager, Southern California Edison Moderated by: Larry Hayashigawa, Product Manager, AeroVironment, Inc.
11:45 am	THE PROMISE OF ELECTRIC MOBILITY Frank van Meel, Manager Strategy/Chief Engineer Vehicle Electrification, AUDI AG
12:00 pm	ALGAE-BASED BIOFUELS Laurent Pilon, Ph.D. Associate Professor, Mechanical and Aerospace Engineering Department University of California, Los Angeles
12:15 pm	WHEN YOUR BUSINESS MODEL DEPENDS ON DOING BUSINESS IN CHINA CODA Automotive’s unique business model has given the company great insight into the inner workings of doing business with Chinese companies. This interview will cover the challenges (and rationale) at the center of CODA’s strategy through the eyes of CEO Kevin Czinger. Kevin Czinger, President and CEO, CODA Automotive Interviewed by: Doron Levin, Editor-at-Large, Bloomberg News
12:45 pm	MIKE AND MAAIKE Maaike Evers & Mike Simonian Founders Mike and Maaike
1:00 pm	LUNCH
2:00 pm	CONSUMER DEMAND This interview with the CEO of Edmunds.com will look at consumer trends in the automotive market. The discussion will also cover Cash-for-Clunkers and some of the realities that have emerged from the data gathered on that program. Jeremy Anwyl, Chief Executive Officer, Edmunds.com Inc. Interviewed by: Jason H. Harper, Auto Columnist, Bloomberg News
2:30 pm	WHAT WE ARE LEARNING FROM THE MINI E This session will take an in-depth look at the MINI E project undertaken by BMW. The session will cover the learnings, both positive and challenging from this large-scale market test. Presenters will also put the MINI E into the context of the broader strategy plotted by BMW for the future. Speakers: Enid Joffee, President and Co-Founder, Clean Fuel Connection, Inc. (CFCI) Rich Steinberg, Manager, Electric Vehicle Operations and Strategy, BMW Group North America Moderated by: Chelsea Sexton, Founder, Lightning Rod Foundation
3:15 pm	A CONVERSATION WITH HENRIK FISKER This conversation with the founder of Fisker Automotive will examine how his business model has changed since launching the company, his views on the electric car consumer, and a look at what's next for his company. Henrik Fisker, Chief Executive Officer, Fisker Automotive, Inc. Interviewed by: John O'Dell, Senior Editor, Green Car Advisor
3:45 pm	THE FUTURE THROUGH THE EYES OF THE FIRST TO MARKET Toyota is widely acknowledged as first to market and most successful with a hybrid vehicle. As the leader in this space, the company is looking toward the future of alternative fuel vehicles. This interview and discussion will focus on the roadmap Toyota sees for the alternative fuel vehicle industry. Bill Reinert, National Manager for Advanced Technology, Toyota Motor Sales, USA Questioner-in-Chief: John Lippert, Senior Writer, Bloomberg Markets
4:15 pm	PARTING WISDOM The Cars and Fuels Briefing closing session feature three thoughtful leaders in the alternative fuel vehicle business. Through panel discussion and audience participation, we'll summarize our key learnings and develop takeaways from our intensive one-day program. Speakers: Britta Gross, Director, Global Energy Systems & Infrastructure Commercialization, General Motors Kristen Helsel, Director, EV Solutions, Energy Efficient Systems, AeroVironment Bill Reinert, National Manager for Advanced Technology, Toyota Motor Sales, USA Moderated by: Felix Kramer, Founder, California Cars Initiative
5:00 pm	CLOSING REMARKS & BRIEFING ADJOURNS RECEPTION AT HAMMER MUSEUM