EARLY CHECK-IN

BREAKFAST IN THE BLOOMBERG KITCHEN

WELCOME & OPENING REMARKS

Carol Massar, Anchor, Street Smart, Bloomberg Television

A CONVERSATION WITH MARK DUVALL

Mark Duvall, Director of Electric Transportation and Energy Storage
Electric Power Research Institute (EPRI)

Interviewed by:
Doron Levin, Editor-at-Large, Bloomberg News

WHY I BELIEVE IN . . .

While most companies in the alternative fuel vehicle business are employing a multi-technology development strategy, many have made significant bets on a specific approach. This discussion will focus on plug-in hybrids, hydrogen, bio-fuels and the reasons behind the majors bets on each.

Speakers:
Scott Becker, SVP, Administration and Finance, Nissan North America, Inc. (NNA)
Robert Bienenfeld, Senior Manager, Environment and Energy Strategy, Product Regulatory Office, American Honda Motor Co., Inc.
Bob Kruse, Principal, EV Consulting LLC

Moderated by:
Alan Ohnsman, West Coast Automotive Reporter, Bloomberg News

UPDATE ON THE CLIMATE CHANGE DEBATE

Roland Hwang, Transportation Program Director, National Resources Defense Council (NRDC)

PATHWAYS TO SUSTAINABILITY

No one is more qualified than Dr. Dan Sperling to give a perspective on the many bricks on the pathway to sustainability. This conversation will cover a broad range of topics from regulation to transitional technologies and more, from the author of Two Billion Cars, Director of the UC Davis Transportation Institute and member of the California Air Resources Board.

Daniel Sperling, Ph.D., Director, Institute of Transportation Studies at UC Davis

Interviewed by:
Mike Millikin, Editor, Green Car Congress

THE VIEW FROM HYUNDAI

John Juriga, Director, Powertrain, Hyundai-Kia America Technical Center, Inc.

Questioner-in-Chief:
John Lippert, Senior Writer, Bloomberg Markets

A CONVERSATION WITH MAYOR ANTONIO R. VILLARAIGOSA

The Honorable Antonio R. Villaraigosa
Mayor, The City of Los Angeles

Interviewed by:
Carol Massar, Anchor, Street Smart, Bloomberg Television

A WORD FROM OUR SPONSOR: STEEL MARKET DEVELOPMENT INSTITUTE

Comments from:
Ronald P. Krupitzer
Vice President, Automotive Applications
Steel Market Development Institute
A Business Unit of AISI

THE CORE OF THE MATTER: BATTERIES

This conversation with two leading executives in the battery business will look at the technology, the science and the business of batteries.

Speakers:
Menahem Anderman, Ph.D., President and Founder, Total Battery Consulting, Inc.
Ann Marie Sastry, Ph.D., CEO and Co-Founder, Sakti3

Moderated by:
Doron Levin, Editor-at-Large, Bloomberg News

PUBLIC INFRASTRUCTURE

The future of mobility will require new infrastructure from homes, to fueling stations, to power grids and utilities. This conversation will look at infrastructure issues, from power outlet to roaming strategy.

Speakers:
David N. Patterson, P.E., Chief Engineer, Mobile Emissions, Regulatory Affairs & Certification, Mitsubishi Motors R&D of America, Inc.
Dean Taylor, Senior Program Manager, Southern California Edison

Moderated by:
Larry Hayashigawa, Product Manager, AeroVironment, Inc.

THE PROMISE OF ELECTRIC MOBILITY

Frank van Meel, Manager Strategy/Chief Engineer Vehicle Electrification, AUDI AG

ALGAE-BASED BIOFUELS

Laurent Pilon, Ph.D.
Associate Professor, Mechanical and Aerospace Engineering Department
University of California, Los Angeles

WHEN YOUR BUSINESS MODEL DEPENDS ON DOING BUSINESS IN CHINA

CODA Automotive’s unique business model has given the company great insight into the inner workings of doing business with Chinese companies. This interview will cover the challenges (and rationale) at the center of CODA’s strategy through the eyes of CEO Kevin Czinger.

Kevin Czinger, President and CEO, CODA Automotive

Interviewed by:
Doron Levin, Editor-at-Large, Bloomberg News

MIKE AND MAAIKE

Maaike Evers & Mike Simonian
Founders
Mike and Maaike

LUNCH

CONSUMER DEMAND

This interview with the CEO of Edmunds.com will look at consumer trends in the automotive market. The discussion will also cover Cash-for-Clunkers and some of the realities that have emerged from the data gathered on that program.

Jeremy Anwyl, Chief Executive Officer, Edmunds.com Inc.

Interviewed by:
Jason H. Harper, Auto Columnist, Bloomberg News

WHAT WE ARE LEARNING FROM THE MINI E

This session will take an in-depth look at the MINI E project undertaken by BMW. The session will cover the learnings, both positive and challenging from this large-scale market test. Presenters will also put the MINI E into the context of the broader strategy plotted by BMW for the future.

Speakers:
Enid Joffee, President and Co-Founder, Clean Fuel Connection, Inc. (CFCI)
Rich Steinberg, Manager, Electric Vehicle Operations and Strategy, BMW Group North America

Moderated by:
Chelsea Sexton, Founder, Lightning Rod Foundation

A CONVERSATION WITH HENRIK FISKER

This conversation with the founder of Fisker Automotive will examine how his business model has changed since launching the company, his views on the electric car consumer, and a look at what's next for his company.

Henrik Fisker, Chief Executive Officer, Fisker Automotive, Inc.

Interviewed by:
John O'Dell, Senior Editor, Green Car Advisor

THE FUTURE THROUGH THE EYES OF THE FIRST TO MARKET

Toyota is widely acknowledged as first to market and most successful with a hybrid vehicle. As the leader in this space, the company is looking toward the future of alternative fuel vehicles. This interview and discussion will focus on the roadmap Toyota sees for the alternative fuel vehicle industry.

Bill Reinert, National Manager for Advanced Technology, Toyota Motor Sales, USA

Questioner-in-Chief:
John Lippert, Senior Writer, Bloomberg Markets

PARTING WISDOM

The Cars and Fuels Briefing closing session feature three thoughtful leaders in the alternative fuel vehicle business. Through panel discussion and audience participation, we'll summarize our key learnings and develop takeaways from our intensive one-day program.

Speakers:
Britta Gross, Director, Global Energy Systems & Infrastructure Commercialization, General Motors
Kristen Helsel, Director, EV Solutions, Energy Efficient Systems, AeroVironment
Bill Reinert, National Manager for Advanced Technology, Toyota Motor Sales, USA


Moderated by:
Felix Kramer, Founder, California Cars Initiative

CLOSING REMARKS & BRIEFING ADJOURNS

RECEPTION AT HAMMER MUSEUM